Atmosphere TV Announces Series B Round of Funding
Atmosphere TV is an online video service that claims to reach 17 million Americans every month. It aims to reach 50 million by 2021. It has more than one hundred employees, and uses programmatic marketing purchases to attract viewers. Recently, it hired former Newsy CEO Blake Sabatinelli to lead the company as COO. This company wants to make television more interactive and will eventually move towards audio-free journalism.
Atmosphere’s Series B round of $25 million
Atmosphere is an Austin-based company that offers a service that lets users watch television without any audio. The company recently announced a Series B round of $25 million, led by Valor and S3 Ventures. The new funding will help Atmosphere scale its business and expand its news coverage. The Austin-based company has raised more than $100 million in funding to date.
The Series B funding will allow Atmosphere to continue to grow its content offering. Currently, the startup streams 250,000 hours of content every day from 52 channels. With its current customer base of more than 18,000 businesses, Atmosphere is reaching over 17 million people monthly. In addition to providing its own technology, the startup works with other companies to create content. It has partnered with Westin, Hilton, McDonald’s, and more. The company provides the hardware to host these content, and then monetizes it with a proprietary advertising platform. It also allows businesses to run ads during programming breaks.
Although the company initially focused on selling to bars and restaurants, the company is now expanding its offerings beyond this market. It has also acquired Mood Media, which provides video solutions for people outside of the home. With this funding, the company will continue to develop its content offering and expand its distribution network.
Atmosphere’s tv equity of 275mswantforbes
Atmosphere’s original focus was to sell to bars and restaurants, but it has expanded to other venues. For example, it now sells to doctors’ offices and other public spaces. These are typically low-traffic areas where people can relax and enjoy the music. They may not have time to focus on a television show.
The company claims to reach 17 million people in the U.S. each month, and its mission is to reach 50 million by 2021. It employs about 100 direct marketers and makes programmatic media purchases for advertisers. In addition, it recently hired Blake Sabatinelli, a former CEO of Newsy. Sabatinelli has a background in video and news distribution and plans to further expand the company’s national sales team.
The company plans to use the new money to expand its distribution and create additional content. Its streaming platform currently offers more than 50 channels of audio-optional TV content to more than 11,000 locations across the country. It also sells ad space to advertisers.
The company has been able to attract a number of big investors in the last few years. Sageview Capital is the lead investor in the Series C round, and Valor Equity Partners is a participating investor. Other investors include Reddit, Gopuff, and esports startup Cloud9. The company has also secured a $20 million debt facility from Bridge Bank.
Atmosphere’s tv reach of 50 million people by 2021
The first push for Atmosphere was selling its products in bars and restaurants, but it has expanded its reach to include public places such as doctors’ offices and dental offices. The company is targeting potential customers outside of their homes, where they are more likely to buy products and spend money.
The company has grown its footprint by over twofold in a year and is now available in more than 18,000 venues worldwide. The platform offers short-form video content with a variety of topics, including extreme sports, ambient nature, and entertainment. Its video content reaches more than twenty million unique viewers a month.
The company curates video content from third parties and brands. It’s a new type of news experience. The content is virtually sound-free and captioned with summaries on the screen. It is also available in many languages.
The company has also raised $100 million in venture capital and debt. It has a valuation of $275 million. The Series B funding was led by Valor Equity Partners, which raised $80 million of the company’s capital. Atmosphere TV The company has also raised $14 million in its Series A round.